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QR codes make it possible for a smart phone user to easily access a website page.  They can make sense if you are trying to make it easy for someone to access something on your website when they are using their phone.  Possible reasons to have one include:

• Coupon offer
• Online review request
• Fill out a poll

We’ve seen them placed on the back of business cards, on menus, table top displays and by registers.

Think about if your target online audience has a need for this feature.  If you are sure a QR code will be helpful to them, then the next step is to generate the code.  A quick search for “QR code generator” will lead you to a number of options, with many of them free.  Some even allow you to change the colors and add graphics!